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Can ́t lower bitrate below certain value.

I try to create a Blu Ray Disk with a menu.

Source:
Cartoon
h.264 / h.265
~ 2000kBit/s
720p

When i select custom at quality settings and use 1280x720 as my target resolution I can only choose between 14Mbit/s and 29.4 Mbit/s which seems way too much for my purpose. Is it possible to get a bitrate below 14Mbit/s for 720p or is it some kind of Blu Ray / programm limitation?
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