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How to convert M4V files to MP4 Losslessly?

Based on the QuickTime format specification, MP4, published in 2001, is a digital multimedia contain format, which is one of the most popular and universal video format in the digital market. With the unexceptionable compatibility, MP4 is not only used to store videos and audio tracks, but also aims to store subtitles and images. As such, MP4 format can be payable on any portable devices without any obstacles. These are the reasons why MP4 is so ubiquity and widely welcome. But as diametrically opposed to MP4, another similar format, iTunes M4V container format, developed by Apple Inc., is able to be played only on Apple-approved devices or players. So who can tell me how to convert M4V files to MP4 for making a full use of M4V files?
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